Smart Vehicle Owner Operations_Precise Content Service Delivery for Vehicle Owners

Smart Vehicle Owner Operations

It empowers automotive companies to achieve refined operations connecting vehicle owners, content and scenarios. Through personalized recommendations and driving behavior analysis, it identifies repurchase/upgrade needs and executes targeted campaigns. Based on driving contexts, it offers value-added services like refueling, maintenance, and finance, enhancing owner experience and brand loyalty. The platform also provides precise data analytics and intelligent recommendations to support efficient enterprise operations.

It enables automotive companies to connect owners, content, and scenarios for refined operations. By analyzing driving behavior and making personalized recommendations, it uncovers repurchase needs and provides context-aware services like refueling, thereby enhancing experience and loyalty.

Industry Pain Points

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Low Utilization of Smart Screens

Unfriendly in-vehicle infotainment system interaction and an underdeveloped content/service ecosystem lead to low effective usage of the cabin's smart screens.

Lack of Contextual Insight

There is a lack of insight into driving scenarios, resulting in poorly correlated service pushes that do not align with the actual context or user habits.

Limited User Insight

The absence of user segmentation and tiered management leads to push services that fail to match user lifecycles or needs. Campaigns are generic, lacking personalized operational strategies.

Value Proposition

Content & Value-Added Service Ecosystem Development

Introduce and manage content and services related to vehicle travel, lifestyle, entertainment, and finance to enhance the in-cabin experience.

Comprehensive Driving Scenario Insight

With 20+ pre-configured driving scenarios, it enables more precise contextual insight and accurate matching of content and services.

Omni-Channel Automated Marketing

Integrate owned touchpoints like the cabin and mobile app, supporting coordinated and efficient marketing across all channels via an automated operations platform.

Expand Innovative Services

Provide innovative services such as digital human interaction and carbon credit exchange.

Content & Value-Added Service Ecosystem Development

Introduce and manage content and services related to vehicle travel, lifestyle, entertainment, and finance to enhance the in-cabin experience.

Comprehensive Driving Scenario Insight

With 20+ pre-configured driving scenarios, it enables more precise contextual insight and accurate matching of content and services.

Omni-Channel Automated Marketing

Integrate owned touchpoints like the cabin and mobile app, supporting coordinated and efficient marketing across all channels via an automated operations platform.

Expand Innovative Services

Provide innovative services such as digital human interaction and carbon credit exchange.

Solution Architecture

Customer Cases

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Vehicle Owner Operations Platform for an OEM

With the rapid growth of the new energy vehicle industry and driven by the dual forces of "Internet + Software", providing high-quality, precision marketing services has become a key competitive advantage for automakers. In collaboration with an OEM, we helped build a smart user operations management platform. Centered on the "Owner-Content-Channel" framework, it integrates third-party content and value-added services. This enhanced the OEM's user insight, analytical capabilities, and operational efficiency, achieving precision marketing goals, significantly improving the in-car infotainment user experience, and increasing vehicle owners' Lifetime Value.

With the rapid growth of the new energy vehicle industry and driven by the dual forces of "Internet + Software", providing high-quality, precision marketing services has become a key competitive advantage for automakers. In collaboration with an OEM, we helped build a smart user operations management platform. Centered on the "Owner-Content-Channel" framework, it integrates third-party content and value-added services. This enhanced the OEM's user insight, analytical capabilities, and operational efficiency, achieving precision marketing goals, significantly improving the in-car infotainment user experience, and increasing vehicle owners' Lifetime Value.